Web presence Only in E-Marketing

        Do you want to established a business?

      If yes, then you need a physical space that can satisfy your objectives that are image-driven, right? Having a convenient location can also be tapped by the customer.Other features you need to include are enough space, store feature and facilities ---- that enable to take place the selling activities. In addition, the ambiance which is very relevant to add impact and positively influence your consumers or prospect.

                                     But this brick-and-mortar store can be transferred to the web(Virtual Store)

[The term brick and mortar business (bricks and mortar business or B&M business) is often used to refer to a company that possesses a building or store for operations. Brick and mortar (bricks and mortar or B&M) in its simplest usage describes the physical presence of a building(s) or other structure. It's a concept usually referred to in business, which applies to the physical location for a business or organization.]---- http://en.wikipedia.org/wiki/Brick_and_mortar





  Being a virtual store doesn't mean that you should  let out the physical attributes. In e-marketing, one should seek to produce not just a site that enables him/her to do business activities but in transcend to ordinary experience of making a transaction because in website can perform many functions for online businesses. It serves as the store, product showroom, the inventory, the sales brochures at the same time financial report and more... This technology advancement made in the field of computer technology can enable the marketers to provide a better and more creative and innovative approaches in selling products as well as delighting customers.


By using computer technology it can transmit detailed information that allows customers to gain knowledge about the product or service of their own choice.

By making a virtual store or a website in your business, the interactive nature in using the internet it gives a personal touch even though a salesperson is not present. It also allows for more customized approach. Then Website is the key to create a first impressions to your consumers. They just easily click the mouse whenever they want.

In the internet, when you create an attractive presence, you must be able to satisfy the following:

• the site must be easy to download;
• it can attract and catch the attention/interest of your visitors;
• it contains relevant information;
• it allows the visitors to link to other topics and add comment/feedback about the products or services from your visitors;
• it gives a positive, long-lasting impression to your visitors.

Therefore, when you and your business practicing e-marketing, gather the important information about consumer behavior which include the taste and preference, the needs and wants via the website.